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TitleCapstone_English.pdf
TagsMarketing Sales Reliability Engineering Stocks Demand
File Size1.6 MB
Total Pages37
Table of Contents
                            1 INTRODUCTION
2 THE SENSOR INDUSTRY
	2.1 BUYING CRITERIA
	2.2 BUYING CRITERIA BY SEGMENT
3 THE CUSTOMER SURVEY SCORE
	3.1 BUYING CRITERIA AND THE CUSTOMER SURVEY SCORE
	3.2 ESTIMATING THE CUSTOMER SURVEY SCORE
	3.3 STOCK OUTS AND SELLER’S MARKET
4 OPERATIONS
	4.1 RESEARCH & DEVELOPMENT (R&D)
	4.2 MARKETING
	4.3 PRODUCTION
	4.4 FINANCE
5 THE CAPSTONE COURIER
	5.1 FRONT PAGE, STOCK & BOND SUMMARIES, FINANCIAL STATEMENTS ANDPRODUCTION ANALYSIS
	5.2 SEGMENT ANALYSES
	5.3 MARKET SHARE REPORT AND PERCEPTUAL MAP
	5.4 HR/TQM/SUSTAINABILITY REPORT
6 PROFORMAS AND ANNUAL REPORTS
	6.1 BALANCE SHEET
	6.2 CASH FLOW STATEMENT
	6.3 INCOME STATEMENT
7 ADDITIONAL MODULES
	7.1 HUMAN RESOURCES
	7.2 TQM/SUSTAINABILITY
	7.3 LABOR NEGOTIATIONS
	7.4 ADVANCED MARKETING
8 SITUATION ANALYSIS
	8.1 PERCEPTUAL MAP
	8.2 INDUSTRY DEMAND ANALYSIS
	8.3 CAPACITY ANALYSIS
	8.4 MARGIN ANALYSIS
	8.5 CONSUMER REPORT
9 FORECASTING
	9.1 BASIC FORECASTING METHOD
	9.2 QUALITATIVE ASSESSMENT
	9.3 FORECASTS, PROFORMAS AND THE DECEMBER 31 CASH POSITION
	9.4 WORST CASE / BEST CASE
10 SIX BASIC STRATEGIES
	10.1 COST LEADER WITH PRODUCT LIFECYCLE FOCUS
	10.2 DIFFERENTIATION WITH PRODUCT LIFECYCLE FOCUS
	10.3 BROAD COST LEADER
	10.4 BROAD DIFFERENTIATION
	10.5 NICHE COST LEADER (LOW TECHNOLOGY)
	10.6 NICHE DIFFERENTIATOR (HIGH TECHNOLOGY)
11 BALANCED SCORECARD
                        

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