Download Infographics for dummies PDF

TitleInfographics for dummies
TagsFor Dummies Infographics
LanguageEnglish
File Size5.9 MB
Total Pages401
Table of Contents
                            Introduction
	About This Book
		Foolish Assumptions
		Conventions and Icons Used in This Book
		Beyond the Book
		Where to Go from Here
	Part I: Getting Started with Infographics
		Chapter 1: Unlocking the Power of Infographics
			Recognizing the Value of Visuals
			So You Want to Be an Infographic Designer
			Filling Your Toolbox
			Assembling Your Team
				Using internal resources
				Going with the professionals
			Working with Decision Makers
		Chapter 2: Exploring Infographics
			Establishing Your Voice
				Promoting with brand infographics
				Educating with informational editorial infographics
			Working with Infographics
				Identifying what makes an infographic
				Sticking with what works
				Become a subject matter expert
				Considering possibilities beyond the static infographic
			Predicting the Lifecycle of Infographics
				Timely: Sharing breaking news
				Related: Telling a relevant tale
				Evergreen: Letting things build
			Engaging Viewers with Animation and Motion
				Bringing infographics to life with motion and sound
				Creating an interactive infographic experience
		Chapter 3: Designing Your Approach to Infographics
			Establishing a Work Process
				Deciding on your eventual output
				Gathering data
				Create narrative and flow
				Develop and refine your visual plan
				Build artwork and visuals
				Refine artwork and ensure accuracy
				Getting your project approved
				Sharing your creation with your audience
			Assembling the Tools of the Trade
				Lining up your technology tools
				Gathering a work force
				Building professional relationships
			Developing Design Principles
				Balance
				Hierarchy
				Unity
				Proportion
				Color
				Fonts
			Respecting Brand Guidelines
				Using recommended fonts
				Working with logos
				Working with colors
				Using copy guidelines
			Outlining the Approval Process
	Part II: Starting with Data
		Chapter 4: Informing Yourself
			Determining Your Infographic’s Thesis
				Thinking of the infographic’s main points
				Calling out a call-to-action
			Appealing to the Target Audience
				Complexity
				Density
				Appearance
			Getting the Logistics
				Printing considerations
				Web dimensions
				Type point (size)
		Chapter 5: Gathering Your Data
			Searching Online
				Doing simple Google searches
				Refining your Google searches
			Finding Additional Sources
				Discovering government databases
				Using company resources
				Reading company reports
				Reaching out to experts
			Placing It All Together
				Getting back to your thesis
				Citing your sources
		Chapter 6: Discovering the Story
			Analyzing and Organizing Your Information
				Looking for trends
				Employing comparisons
				Thinking about history
				Finding the outliers
				Recognizing patterns
			Thinking of a Narrative
				Creating a flow
				Writing copy
	Part III: Depicting with Delightful Design
		Chapter 7: Creating Wireframes and Managing Mood Boards
			Outlining Your Wireframe
				The title: Creating the viewer’s first impression
				The introduction: Presenting your most important data
				The body: Building the content of your infographic
				The call-to-action: Drawing a strong conclusion
			Editing Your Story
				Clarifying the “big idea”
				Conceptualizing an overall layout
				Visualizing transitions
				Mapping your illustrations
				Blocking: Creating a visual roadmap
			Working with Fonts
				Choosing text styles
				Following the three-font rule
			Putting Your Mood Board to Work
				Working with mood boards in the digital age
		Chapter 8: Designing Around a Theme
			Matching Visuals to Your Topic
			Following Brand Guidelines
				Using guidelines for logos, color, and font
				Working with your client’s specifications
			Designing a Custom Style
				Creating color palettes
				Feeling out the right fonts
				Including illustrations
				Testing out textures and patterns
			Finding Inspiration
		Chapter 9: Designing Infographics in Adobe Illustrator
			Setting Up Illustrator
				Navigating the workspace
				Working with toolbars and palettes
				Determining the essentials
			Mastering Illustrator Basics
				Using the Selection and Direct Selection tools
				Maximizing the Pen tool
				Placing a text box
				Changing fonts with the Type tool
				Using the Direct Selection tool
				Grouping objects
				Discovering the beauty of the Brush tool
				Getting geometric with the Shape tool
				Making charts and graphs with the Graph tool
				Using the Eyedropper tool
				Adding icons with the Symbols tool
				Using the Pathfinder tool to create shapes
				Editing paths with the Eraser tool
			Experimenting with Illustrator Effects
				Gaining contrast with a gradient
				Building depth with the Blend tool
				Creating dynamic graphics with a warp
				Joining objects with a compound path
				Cropping illustrations with clipping masks
				Importing sketches into Illustrator to use as a template
		Chapter 10: Designing Infographics in Photoshop
			Getting Started with Photoshop
				Labeling layers
				Using folders and groups
			Learning the Basic Photoshop Tools
				Selection tools
				Drawing tools
				Transformation tools
				Type tools
				Photographic tools
			Changing Fonts with Character Styles
			Creating Boundaries with Layer Masks and Clipping Paths
				Building a layer mask by cropping
				Using layer masks to hide or reveal selected parts of an image
				Creating a clipping path
			Making Your Graphics Pop
				Creating depth with blend modes
				Changing colors with a color overlay
				Giving graphics depth: gradients, bevels, and satin
				Showcasing elements with shadows
			Managing Your Workflow
				Copying style effects from one layer to another
				Using effects sparingly
		Chapter 11: Expanding Your Tools and Techniques
			Starting Your Project with Illustrator
			Opening Photoshop Files in Illustrator
			Using Illustrator Graphics in Photoshop
			Scaling between Programs
			Discovering the Benefits of a Smart Object
			Working with Smart Filters
			Determining which Program Works Best for Your Needs
				Graphing
				Detailed icons
				Patterns
				Type manipulation
			Working with Other Design Tools
				Microsoft programs
				Infogr.am
				Easel.ly
				Creative Market
	Part IV: Ready to Distribute
		Chapter 12: Launching Your Infographic
			Deciding Where to Publish
			Publishing Infographics on the Web
				Determining the right size
				Creating filenames that generate traffic
				Using appropriate keywords
				Introducing readers to the infographic
				Making the most of your space
			Sharing Your Work
				Providing social share buttons on the page
				Giving out an embed code
		Chapter 13: Promoting Your Infographic
			Collecting Influencers
				Getting prepared to go viral
				Building a list of influencers
				Organizing your list of influencers
			Putting Your Plan in Place
				Building relationships
				Offering exclusives
				Using social media
			Determining When to Pitch
				Targeting influencers at the best time
				Timing your social media shares
	Part V: The Part of Tens
		Chapter 14: Ten Infographics Trends to Follow
			Adding Interactive Features to Your Graphics
				Placing information on different pages
				Letting the reader choose
			Using Video or Animation in Graphics
			Designing for Tablets
			Using Data to Drive Your Project
			Developing Graphics for Market Research
			Using Graphics to Bridge Cultures
			The DIY Graphics Movement
			Infographics for Presentations
			Make a List, Check It Twice
			Keeping It Small
		Chapter 15: Ten Future Infographic Uses to Try Today
			Education
			Digital Interactivity
			Sound Medium
			Multicultural Uses
			Viral Topics
			Demographics
			Social Media
			Immersive Interactive Graphics
			Print Media
			Presentation Tools
	About the Author
	Cheat Sheet
	More Dummies Products
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