Download PIZZA HUT Brand Standards Manual Final PDF

TitlePIZZA HUT Brand Standards Manual Final
TagsBrand Trademark Icon (Computing) Logos Typefaces
File Size7.7 MB
Total Pages38
Document Text Contents
Page 1

1 3 4 5 76Intro SecondaryElements Brand Protection Premiums& Wearables CompanyDocuments ProductionResources2BrandStandards

Brand Standards Identity Manual

Page 2

1 3 4 5 76Intro SecondaryElements Brand Protection Premiums& Wearables CompanyDocuments ProductionResources

1.0

2BrandStandards

Going Forward

Intro
The Brand Standards
of Excellence.

This manual has been designed for easy
reference to the information needed to
visually reproduce the Pizza Hut brand.
These standards ensure a consistent
global presentation of the Pizza Hut
identity, which is critical to the success
of our brand for these reasons:

The Pizza Hut logo and brand
symbols represent the essence of our
brand, and instill loyalty in customers.

Our logo brand symbols are
protected by IP laws which guard
against infringement and copying of
the Pizza Hut concepts.

Inconsistent usage of the Pizza Hut
logo and other brand symbols could
weaken and dilute the message to
consumers about the brand.

If you have any questions about the infor-
mation presented in this manual, please
call (WHO?) at (NUMBER).

Page 19

1 3 4 5 76

Secondary Elements

Intro
Secondary
Elements

Brand
Protection

Premiums
& Wearables

Company
Documents

Production
Resources

Topping
Colour Palette3.3

Fresh Topping Colour Palette.

This palette was designed to complement
the Pizza Hut logo colours and convey a
sense of freshness. The Topping Icon
Colour Palette includes both the Fresh
Topping Icons and Arte Colour Icons
adding shades of green and orange as well
as beige and warm gray. Because of the
intensity of colour used, the colour palette
will stand out.

Remember, good colour reproduction
is very important to keep our commun-
ications sharp and fresh.

2BrandStandards

Pantone® 485C/485U 704C/187U 347C/354U 342C/335U

CMYK c0m95y100k0 c0m92y72k29 c100m0y86k3 c100m0y71k43

Pizza Hut Topping Colour Palette

Toppings
Red

Toppings
Dk Red

Toppings
Green

Toppings
Dk Green

Pantone® 583C/397U 1375C/137U 123C/109U 1355C/135U

CMYK c23m0y100k17 c0m40y90k0 c0m24y94k0 c0m20y56k0

Toppings
Lt Green

Toppings
Orange

Toppings
yellow

Toppings
Dk Beige

Pantone ® 1215C/1205U 408C/Warm Gray 5U Warm Gray 3C/3U

CMYK c0m9y45k0 c0m10y11k34 c0m4y8k17

Toppings
Lt Beige

Toppings
Dk Gray

Toppings
Lt Gray

Page 20

1 3 4 5 76

Secondary Elements

Intro
Secondary
Elements

Brand
Protection

Premiums
& Wearables

Company
Documents

Production
Resources

Topping Icon
1 Colour3.4

I Colour Fresh Topping Icon Set.

These topping icons are provided for the
times in which limited inks are available in
the printing process. We have offered a
black tone version as seen on the upper
right of this page, as well as a one colour
version in Pizza Hut Red. These can be
used as they appear, screened back, or
as tone-on-tone elements. In some cases
your designer may want to use the
approved Pizza Hut Colour palette to
tone the art., which as seen below is
permissible to ghost.

2BrandStandards

Pizza Hut Fresh
Tomato

Pizza Hut Fresh
Green Pepper

Pizza Hut Fresh
Herb

Pizza Hut Fresh
Mushroom

Pizza Hut Fresh
Gar lic

Pizza Hut Fresh
Onion

Pizza Hut Fresh
Cheese

Pizza Hut Fresh
Tomato

Pizza Hut Fresh
Green Pepper

Pizza Hut Fresh
Herb

Pizza Hut Fresh
Mushroom

Pizza Hut Fresh
Gar lic

Pizza Hut Fresh
Onion

Pizza Hut Fresh
Cheese

Page 37

Colour
Swatches7.2

Pantone 347C Process c100 m0 y86 k3
Pizza Hut Green (coated)

Pantone 123C Process c0 m24 y94 k0
Pizza Hut Yellow (coated)

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellow Pizza Hut yellowPizza Hut yellow

Page 38

Colour
Swatches7.3

Pantone 704C Process c100 m0 y86 k3
Pizza Hut Dark Red (coated)

Process c0 m0 y0 k100
Pizza Hut Black (coated)

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut BlackPizza Hut Black

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