Download Starbucks Case Study PDF

TitleStarbucks Case Study
TagsStrategic Management Competitive Advantage Swot Analysis Retail Starbucks
File Size137.5 KB
Total Pages14
Document Text Contents
Page 13


Schiffman, LG and Kanuk, LL 2004. Consumer Behaviour. 8 th edition. Prentice Hall: New Jersey.

Thompson, AA Strickland AJ & Gamble J 2005, “Starbucks in 2004: Driving for Global Dominance” . Crafting and

Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pp. C2-C32.

Starbuck Coffee Company. (2007) Starbucks In Hong Kong  . Available in: [Accessed May

8, 2008]

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